Oakridge Park is an exceptional live-work-play scheme just outside Vancouver. Conceived by developer Westbank, the project represents the opportunity to create a new cultural hub in a city already regarded as among the most liveable and beautiful in the world. This scheme will centre around a 10-acre park with a running track, gardens and playgrounds, and will put healthy, fulfilling lifestyles at the heart of its intent: every space, amenity and service has been designed to support physical, mental and social well-being. Westbank has selected a stable of some of the most creative architects in the world to deliver on the transformational promise of Oakridge’s aspirations.
A seamless combination of visualisations and live location filming.
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Oakridge Park
Vancouver, Canada
Westbank Corp
Henriquez Partners Architects
We have been working in partnership with Westbank since 2017 producing over 300 interior and exterior stills and film collateral to illustrate this ambitious long-term vision and support the many individual launches of a phased marketing programme.
We utilised view-scoping and testing, style studies, image planning and materiality reviews to arrive at the right solutions which would provide long-term brand continuity as well as the flexibility to accommodate a range of marketing scenarios and outputs during the design development.
Hayes Davidson's keen eye for detail make them a Westbank problem solver.
Westbank Corp
As a ‘future-proofed’ project, Oakridge Park anticipates new strategies for on-site transport, smart technology, sustainability and food security. To help visualise this we produced a film which would convey a ‘day-in-the-life’ experience for a visionary project in as realistic a way as possible. Working with a videographer, we co-ordinated a full green-screen shoot, with real actors - and real dogs! - to create a fresh placemaking narrative with people, landscape and community at its centre.
Project Design Team:
QuadReal
Piero Lissoni
Sergio Castiglia
Clémande
Diamond Schmitt
Wonderwall
Revery Architecture
office of mcfarlane biggar architects + designers
Project Collaborators:
Photography: Andrew Latreille
Videography: Matthew Joseph
VFX: Grant McKean
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