A seamless combination of visualisations and live location filming.

Developed by Naftali Group, JEM Private Residences at Miami Worldcenter is an exclusive collection of high-end condominiums located in a vibrant new neighbourhood in downtown Miami. Their first venture in the state, JEM will form part of Naftali’s growing portfolio of iconic residential experiences, renowned for their meticulous design and craftsmanship, and levels of service and amenity - from a private porte-cochère to the exclusive JEM Club.

We worked with Naftali to create a full set of marketing images, vignettes and animations, and a film which would showcase not just the apartments themselves but the lifestyle experience they offer. Our storytelling captures the interplay of indoor and outdoor coastal living, with light-filled interiors, panoramic views and a luxurious colour and materials palette.

Leading the creative strategy from concept through to storyboarding, soundtrack and delivery, our film evolves the traditional fly-through to tell the lifestyle story of this unique neighbourhood, capturing the on-the-ground experience of residents. We art-directed location shooting, working with Naftali (whose team made a cameo appearance!) and specialist drone photographers and videographers.

On-site co-ordination enabled us to drive a fast-track production programme and ensure both consistency and quality.

Project Collaborators:

Drone photography: Inflight Solutions